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Website marketing refers to the process of promoting your website successfully to internet users around the world. Statistics released in 2004 have predicted that the number of internet users worldwide will rise to 1.7 billion by the end of 2005. Fast forward to today ... That's a huge market, but the internet is a highly competitive industry and to establish yourself a viable online market it's necessary to apply a range of internet marketing methods.
The main objective of website marketing is to apply strategies that will ensure that your website can be found by internet users when they are searching for products, services and information that is relevant to your website. This is can be achieved through the application of a search engine optimisation plan to your website.
Website optimisation entails a number of online marketing methods that are applied to your website. The first few steps are vital in making your website search engine friendly. Initially it is necessary to identify keywords that are relevant to your website and to do an analysis of competitors' keywords. Keywords can be defined as the most popular words that people enter into search engines when they are looking for products, services and information that relate to your website.
Put simply the website marketing and promotion process continues with the identified keywords being entered into your website content, garnering links to your site, and then submitting your website to search engines for rankings. The submission process usually takes approximately 6 weeks for any visible impact that is a direct result of search engine optimisation (SEO).
However, it doesn't end here, the SEO process is a continuous one. Because the industry is highly competitive, search engines update their rankings on a weekly basis. So you may make it to #1 in one week, but competitors can easily overtake you if you leave your site static.
But don't be fooled, website marketing is more that just search engines, it engages a number of online marketing methods besides those mentioned. Help your clients find you, and increase your profits and visibility on the internet by using proven website marketing methods.
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